MEDIA: What The Papers Say - Church of England vows to rebuild its image

In covering the recent Church of England General Synod, the media focused on the Bishop of Stepney’s accusations of racism within the church.

In covering the recent Church of England General Synod, the media

focused on the Bishop of Stepney’s accusations of racism within the

church.



They were met not by counter-evidence, but by resolutions to reform.



Many stories included the Bishop’s comment that the Church was still

glued together by its ’monochrome culture’ (Times, 14/7/99). Others

focused on the ’black versus white’ issue.



Ironically, this view was reinforced by Archbishop Carey himself: ’We

have in the past behaved timidly as a church, maybe like a zebra’ (Daily

Telegraph, 17/7/99). Perhaps Dr Carey was responding to the focus groups

looking at the Church’s image which concluded that it was a mole -

appearing rarely and making a mess - a chameleon, or a committee-created

camel.



Focus groups, marketing strategies and now the an advertising campaign

to attract new vicars: the Church of England has clearly decided to take

a more customer-led approach to the third millennium.



Evaluation supplied by Echo Research. Cuttings supplied by Broadcast

Monitoring Company. This article can also be found at

www.echoResearch.com.



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