In covering the recent Church of England General Synod, the media
focused on the Bishop of Stepney’s accusations of racism within the
They were met not by counter-evidence, but by resolutions to reform.
Many stories included the Bishop’s comment that the Church was still
glued together by its ’monochrome culture’ (Times, 14/7/99). Others
focused on the ’black versus white’ issue.
Ironically, this view was reinforced by Archbishop Carey himself: ’We
have in the past behaved timidly as a church, maybe like a zebra’ (Daily
Telegraph, 17/7/99). Perhaps Dr Carey was responding to the focus groups
looking at the Church’s image which concluded that it was a mole -
appearing rarely and making a mess - a chameleon, or a committee-created
Focus groups, marketing strategies and now the an advertising campaign
to attract new vicars: the Church of England has clearly decided to take
a more customer-led approach to the third millennium.
Evaluation supplied by Echo Research. Cuttings supplied by Broadcast
Monitoring Company. This article can also be found at