BORDER LINES: DUBLIN: F-HS poaches Lyons for tech arm

Fleishman-Hillard Saunders has recruited Niamh Lyons, a senior associate at Burson-Marsteller in London, to head its technology division. Lyons joined last week as an account director, reporting to public affairs board director Michael Parker. Her post is a new one: the agency’s existing technology clients, such as Dell Ireland, Microsoft and 3Com, previously came within the agency’s public affairs and corporate and financial practices, but were not handled by a separate head. Lyons has been briefed to develop the hi-tech client base and appoint new staff in due course. Fleishman-Hillard Saunders has also appointed former Waterford Wedgwood brand marketing manager Penny O’Neill as one of the three account directors in its 12-strong marketing communications division.

Fleishman-Hillard Saunders has recruited Niamh Lyons, a senior

associate at Burson-Marsteller in London, to head its technology

division. Lyons joined last week as an account director, reporting to

public affairs board director Michael Parker. Her post is a new one: the

agency’s existing technology clients, such as Dell Ireland, Microsoft

and 3Com, previously came within the agency’s public affairs and

corporate and financial practices, but were not handled by a separate

head. Lyons has been briefed to develop the hi-tech client base and

appoint new staff in due course. Fleishman-Hillard Saunders has also

appointed former Waterford Wedgwood brand marketing manager Penny

O’Neill as one of the three account directors in its 12-strong marketing

communications division.



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