INTERNATIONAL: Black US PR firms defend territory

NEW YORK: A consortium of ten firms has launched the African American Public Relations Alliance to combat the ’diversity marketing’ practices of large agencies which it claims are ’invading’ black PR territory.

NEW YORK: A consortium of ten firms has launched the African

American Public Relations Alliance to combat the ’diversity marketing’

practices of large agencies which it claims are ’invading’ black PR

territory.



The alliance is designed to win more work for its member firms and

increase the volume of business in the black community as a whole.



At its inauguration, Bruce Crawley of Philadelphia-based Crawley Haskins

and Rogers said: ’We won’t put together how-to manuals - the PRSA is

already there to do that. But we want to increase business and provide

an advantage to members who are having to compete with these generalist

agencies that have invaded our business.’



The alliance estimates its members have combined PR income of more than

pounds 10 million and 112 employees.



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