NEW YORK: A consortium of ten firms has launched the African
American Public Relations Alliance to combat the ’diversity marketing’
practices of large agencies which it claims are ’invading’ black PR
The alliance is designed to win more work for its member firms and
increase the volume of business in the black community as a whole.
At its inauguration, Bruce Crawley of Philadelphia-based Crawley Haskins
and Rogers said: ’We won’t put together how-to manuals - the PRSA is
already there to do that. But we want to increase business and provide
an advantage to members who are having to compete with these generalist
agencies that have invaded our business.’
The alliance estimates its members have combined PR income of more than
pounds 10 million and 112 employees.