HONG KONG: Gateway, the US manufacturer and distributor of desktop
and portable personal computers, is searching for an Asia-Pacific PR
The position would be based in either Singapore or Hong Kong, reporting
to senior vice-president and regional managing director Frank Smilovic
in Hong Kong.
The firm’s Asia-Pacific offices have been in operation for the past
three years, with its marketing team based in Hong Kong, but the company
has not developed a high profile.
It is now preparing for a big push in the region. Smilovic was appointed
in October 1998, and the company appointed Ogilvy PR as its lead
regional agency earlier this month. Gateway does not employ any
dedicated press or PR staff in-house, so the regional PR director will
build his or her own team.
Direct marketing forms a component of the job description, according to
a source, and the post will call for consumer market experience, as well
as telecommunications and technology marketing.
Gateway is the fifth largest computer manufacturer in the US, and is
growing fast. In the first quarter of 1999, sales increased 22 per cent
to pounds 1.3 billion from pounds 1 billion a year ago. Net income
increased 31 per cent to pounds 62.25 million.
Earlier this month Gateway appointed John Spelich, the global news and
information director at car manufacturer Ford, as worldwide corporate
communications director (PR Week, 9 July). Spelich reports to Gateway
corporate communications vice-president Brad Shaw.
Shaw himself only joined Gateway from Pepsi-Cola International five