INTERNATIONAL: Gateway starts search for Asia-Pacific regional chief

HONG KONG: Gateway, the US manufacturer and distributor of desktop and portable personal computers, is searching for an Asia-Pacific PR director.

HONG KONG: Gateway, the US manufacturer and distributor of desktop

and portable personal computers, is searching for an Asia-Pacific PR

director.



The position would be based in either Singapore or Hong Kong, reporting

to senior vice-president and regional managing director Frank Smilovic

in Hong Kong.



The firm’s Asia-Pacific offices have been in operation for the past

three years, with its marketing team based in Hong Kong, but the company

has not developed a high profile.



It is now preparing for a big push in the region. Smilovic was appointed

in October 1998, and the company appointed Ogilvy PR as its lead

regional agency earlier this month. Gateway does not employ any

dedicated press or PR staff in-house, so the regional PR director will

build his or her own team.



Direct marketing forms a component of the job description, according to

a source, and the post will call for consumer market experience, as well

as telecommunications and technology marketing.



Gateway is the fifth largest computer manufacturer in the US, and is

growing fast. In the first quarter of 1999, sales increased 22 per cent

to pounds 1.3 billion from pounds 1 billion a year ago. Net income

increased 31 per cent to pounds 62.25 million.



Earlier this month Gateway appointed John Spelich, the global news and

information director at car manufacturer Ford, as worldwide corporate

communications director (PR Week, 9 July). Spelich reports to Gateway

corporate communications vice-president Brad Shaw.



Shaw himself only joined Gateway from Pepsi-Cola International five

months ago.



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