Amicable split for Red Rooster

Consumer PR agency Red Rooster has split its main divisions and formed two separate companies - with the lifestyle arm renting space in The Rowland Company’s London offices.

Consumer PR agency Red Rooster has split its main divisions and

formed two separate companies - with the lifestyle arm renting space in

The Rowland Company’s London offices.



The agency said the split was amicable and was triggered after it was

offered a ’substantial’ sum for the remaining lease on its Regent Street

office in central London.



Former directors Catherine Morris and Tanya Lake have become managing

directors of the separate firms.



Lake is running Red Rooster Beauty and Consumer at its new offices,

which are in the Media Centre on Great Titchfield Street. She has 25

staff and her clients include fragrance and bodycare range Hugo Man and

Elida Faberge’s Salon Selectives.



Morris is running Red Rooster Fashion and Lifestyle with a 15-strong

team. Her clients include menswear brand Ben Sherman and fashion label

Red or Dead. The new fashion and lifestyle operation is renting office

space in the offices of advertising firm Saatchi and Saatchi’s PR

agency, the Rowland Company.



Lake said: ’Someone wanted our premises and they were offering us a lot

of money.’



Morris added: ’We had been working as separate divisions for a long time

and decided it was better that we head up our own companies.’



Morris used to work in the press office for Red or Dead, then set up

Morris PR in 1991. Six months later she took Lake on as a partner and

formed Red Rooster.



Morris declined to comment on rumours that she was in negotiations to

sell her company to Rowland, but said the Red Rooster Fashion and

Lifestyle name may be changed.



Sky recently hired Red Rooster to promote its school leavers career

advice service called Reach for the Sky (PR Week, 5 March).



The pounds 6 million cause-related marketing scheme is run in

conjunction with the Department of Education and Employment and the

Science Museum.



Other recent client wins include promoting footwear brand Rockport’s

sponsorship of the Argentinian aerial acrobats De La Guarda, as well as

smoking cessation product Nicotinell for client Novartis Consumer

Health.



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