Consumer PR agency Red Rooster has split its main divisions and
formed two separate companies - with the lifestyle arm renting space in
The Rowland Company’s London offices.
The agency said the split was amicable and was triggered after it was
offered a ’substantial’ sum for the remaining lease on its Regent Street
office in central London.
Former directors Catherine Morris and Tanya Lake have become managing
directors of the separate firms.
Lake is running Red Rooster Beauty and Consumer at its new offices,
which are in the Media Centre on Great Titchfield Street. She has 25
staff and her clients include fragrance and bodycare range Hugo Man and
Elida Faberge’s Salon Selectives.
Morris is running Red Rooster Fashion and Lifestyle with a 15-strong
team. Her clients include menswear brand Ben Sherman and fashion label
Red or Dead. The new fashion and lifestyle operation is renting office
space in the offices of advertising firm Saatchi and Saatchi’s PR
agency, the Rowland Company.
Lake said: ’Someone wanted our premises and they were offering us a lot
Morris added: ’We had been working as separate divisions for a long time
and decided it was better that we head up our own companies.’
Morris used to work in the press office for Red or Dead, then set up
Morris PR in 1991. Six months later she took Lake on as a partner and
formed Red Rooster.
Morris declined to comment on rumours that she was in negotiations to
sell her company to Rowland, but said the Red Rooster Fashion and
Lifestyle name may be changed.
Sky recently hired Red Rooster to promote its school leavers career
advice service called Reach for the Sky (PR Week, 5 March).
The pounds 6 million cause-related marketing scheme is run in
conjunction with the Department of Education and Employment and the
Other recent client wins include promoting footwear brand Rockport’s
sponsorship of the Argentinian aerial acrobats De La Guarda, as well as
smoking cessation product Nicotinell for client Novartis Consumer