Ludgate public affairs plans to stop charging for monitoring by the
end of this year, and has transferred its service to the internet.
The agency’s clients will no longer receive updates on House of Commons
debates and Government policy news by post or fax, but will get a weekly
e-mail with links to the Ludgate public affairs web site. These include
sector- and client-specific reports.
Ludgate public affairs managing director Stephen Lock said his decision
to move monitoring on to the internet was the first step towards
abolishing fees altogether. The cost of the internet service remains
unchanged - pounds 400 per month excluding VAT.
’Gone are the days when clients requested questions and answers from
Hansard and Government departments’ press releases. The economics of our
consultancy is putting together lobbying campaigns. We’ve never made
money on monitoring. This move will do for public affairs what free
banking did for the retail banking sector,’ Lock said.
Ludgate public affairs employs 12 consultants, all of whom contribute to
the agency’s monitoring effort.