PUBLIC SECTOR: Media training body set for agency review

Skillset, the training organisation for the broadcast, film and multimedia industries, has appointed its first communications director and is reviewing its PR agency arrangements. Gary Townsend joins from Carshalton College, where he was marketing communications head and is Skillset’s first in-house PR professional. As part of an overall communications audit, he will review the role of Tactics PR, the agency which has been providing full communications support since the beginning of the year, and has not ruled out a re-pitch. He will also look at the role of its other freelance consultants and will consider bringing some portions of the work in-house, which could lead to the creation of a press office.

Skillset, the training organisation for the broadcast, film and

multimedia industries, has appointed its first communications director

and is reviewing its PR agency arrangements. Gary Townsend joins from

Carshalton College, where he was marketing communications head and is

Skillset’s first in-house PR professional. As part of an overall

communications audit, he will review the role of Tactics PR, the agency

which has been providing full communications support since the beginning

of the year, and has not ruled out a re-pitch. He will also look at the

role of its other freelance consultants and will consider bringing some

portions of the work in-house, which could lead to the creation of a

press office.



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