Investment body hands promotion drive to Lansons

The trade body for the investment trust industry, The Association of Investment Trust Companies, is putting pounds 500,000 into a PR campaign to promote its products to the general public.

The trade body for the investment trust industry, The Association

of Investment Trust Companies, is putting pounds 500,000 into a PR

campaign to promote its products to the general public.



The association’s incumbent agency, Lansons Communications, will handle

the campaign, which will run alongside a pounds 20 million advertising

campaign.



It will be managed by Lansons associate director Tamsin Martle.



’The campaign will consist of conducting a consumer education campaign

including research and competitions,’ said Martle.



Lansons has run the AITC’s day-to-day PR activity, including press

relations, since 1993. The contract was awarded without a pitch.



The campaign’s main objective is to bring understanding of the benefits

of investment trusts to a target audience of 7.7 million adults.



The campaign is described as the largest ever by a financial services

trade body.



The financial services industry is already spending significant amounts

on PR and advertising. Earlier this year, Fishburn Hedges was hired by

financial consortium the Savings and Long Term Risk Project for a pounds

1-3 million campaign to encourage saving.



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