The trade body for the investment trust industry, The Association
of Investment Trust Companies, is putting pounds 500,000 into a PR
campaign to promote its products to the general public.
The association’s incumbent agency, Lansons Communications, will handle
the campaign, which will run alongside a pounds 20 million advertising
It will be managed by Lansons associate director Tamsin Martle.
’The campaign will consist of conducting a consumer education campaign
including research and competitions,’ said Martle.
Lansons has run the AITC’s day-to-day PR activity, including press
relations, since 1993. The contract was awarded without a pitch.
The campaign’s main objective is to bring understanding of the benefits
of investment trusts to a target audience of 7.7 million adults.
The campaign is described as the largest ever by a financial services
The financial services industry is already spending significant amounts
on PR and advertising. Earlier this year, Fishburn Hedges was hired by
financial consortium the Savings and Long Term Risk Project for a pounds
1-3 million campaign to encourage saving.