Edelman PR has lost the two most senior members of its financial PR
Last Friday, Carol Ruth, the New York-based managing director of
Edelman’s financial arm, left to start her own agency. Andrew Dewar, a
senior financial consultant based in Paris, has also left to start his
own agency in France.
Ruth was central to Edelman’s plan to build an international financial
PR business. She was recruited two years ago, and her appointment was
followed in November 1998 by the arrival of Kirsty Macmaster as European
financial PR head.
But Macmaster left in February this year, claiming she had been given
insufficient backing to build a serious financial practice.
Macmaster had reported to Ruth, along with Raymond Siu, head of
Edelman’s financial practice in Hong Kong. But after her departure Ruth
was told that her remit would be restricted to New York, and that Siu,
and the local financial teams, would report to their country
Dewar was previously head of Edelman’s financial practice in London, but
left for Paris when Macmaster arrived. It is understood he did not get
on with Ruth.
Edelman is now searching for people to head its six-strong financial
team in London, and its 18 New York consultants.
’We are committed totally to succeeding in the financial business,’ said
Edelman worldwide president and CEO Richard Edelman.
Neither Ruth nor Dewar were available for comment.
Macmaster has since started her own agency, specialising in investor
relations, PR and financial marketing.