European venture capital group CVC Capital Partners has appointed
the Hogarth Partnership to help manage its public profile.
Hogarth will report to Suzy Wayne, CVC’s marketing and communications
manager. Wayne said that Hogarth and College Hill were both invited to
discuss the issues surrounding CVC, but that there was no formal
Hogarth replaces incumbent Ludgate, which had run the account for two
According to Nick Denton, who is heading the account along with Rachel
Hirst, the agency will advise CVC both within Europe and globally.
’The idea is to promote CVC as a quality player in the private equity
business, not just by press relations targeting key audiences, including
investors, but by acting as a communications resource for portfolio
customers and advising with internal communications,’ said Denton.
CVC holds equity in over 70 companies. It is one of the leading European
private equity providers and manages over pounds 2.5 billion in equity
It has ten offices throughout Europe and has been involved in over 200
management buy-outs, with a total value of over pounds 12 billion.
CVC bought equity in betting chain William Hill this year and is part of
the Punch Tavern consortium, which has recently made a bid for
Allied-Domecq’s pub operations.