Fast-growing men’s glossy magazine Maxim has appointed Talk Loud PR
to handle its media relations.
Talk Loud was appointed after a six-way pitch against Peter Noble PR,
Soho PR, the Wright Partnership, the Braben Company and the firm’s
incumbent agency, Joe Public Relations.
Liz Coles, market manager for the consumer lifestyle division at Maxim
publisher Dennis Publishing, said the decision was made to appoint an
agency to cover both consumer and trade press.
’It is just as important to make sure we are mentioned in the trade
press and achieve a level of coverage commensurate with Maxim’s growth,’
A team of four will work on the account and run a press office for
Talk Loud PR account director Michelle Norman will head the team.
’Our tasks will include promoting each current issue. We will also be
developing the brand’s profile - possibly through events and
sponsorship,’ she said.
Talk Loud will commence work on the account in time for the September
Launched in 1995, Maxim is number three in the most recent ABC audit of
the men’s magazine sector with 321,947 readers. The market leader is FHM
with 751,493, followed by Loaded with 457,318. Maxim is currently the
sector’s fastest-growing publication, with year-on-year sales up 29 per