STOP PRESS: Proof survey finds US leads UK in planning

A survey by PR Week US has shown that PR practitioners there are ahead of their UK counterparts in the use of planning techniques including consumer surveys and focus groups, but fall down when it comes to evaluation. Of the 300-plus surveyed for PR Week’s Proof campaign, 24 per cent still made use of Advertising Value Equivalents while 58 per cent relied on anecdotal feedback or gut feel.

A survey by PR Week US has shown that PR practitioners there are

ahead of their UK counterparts in the use of planning techniques

including consumer surveys and focus groups, but fall down when it comes

to evaluation. Of the 300-plus surveyed for PR Week’s Proof campaign, 24

per cent still made use of Advertising Value Equivalents while 58 per

cent relied on anecdotal feedback or gut feel.



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