The FA bid lacked what would have made an English World Cup great - passion ('England's 2018 World Cup bid "damaged" by bad PR and British media', prweek.com/uk, 3 December). Too many clips of foreign players also highlighted that while we have global appeal, English talent is certainly suffering for it.
- Play on FIFA's emotions, not its common sense
Why give the event to a country that basically didn't need it and would find it difficult to create a legacy for the game locally? The comms team should have concentrated on identifying the emotional triggers that would play out in the FIFA committee rooms around the world.
- England's bid was never in the running
If you read the FIFA mission statement 'develop the game, touch the world, build a better future', you'd conclude England, being a mature footballing nation whose brand is understood globally and that has resources to build a better footballing future domestically, failed at pitching. So it was never what FIFA wanted to buy. A point underlined by it being happy to overlook concerns about corruption in Russia.
- We should be proud that we lost the World Cup
Should we be concerned that we have lost the World Cup? Absolutely not. We should be proud if it was due to us exposing a sport that has sold its soul and put the decision-making about its quadrennial money-making machine in the hands of a bunch of puppet cronies.