Another point concerning talent identification for PR can be solved directly by using social media.
Identify your target and create a community for PR individuals. Fill this community with interesting and relevant content that allows interaction and members to share information with each other.
As social media allow an individual to choose whether to get involved, you are already sourcing the right candidate.
By privately owning a community, you are able to keep out vendors and competitors, making the community very attractive.
This provides an agency with a significant number of potential candidates that, even if not ideal, will still be involved in the community (if it is managed correctly) that could be sourced for other positions.
Social media can be used as an effective media tool, but can also be used as effective recruitment media.
- Myles Thornton, head of partnerships, eSocialMedia.
- Email letters (200 words maximum) to firstname.lastname@example.org.