Opinion: From our Readers - Paywalls indicate that coverage hits the mark

Paywalls raise an interesting question for PR consultants (prweek.com/uk, 6 December).

Does coverage become less valuable because fewer people may read it behind a paywall, or does it add value because the perceived value of that coverage is higher as readers have to pay for it?

In our experience, the addition of a paywall does not impact the value of coverage, nor make it harder to secure.

The principle remains true that coverage is most valuable when it reaches a very specific target audience with a very tailored message.

So, in this sense paywalls are a good indicator that coverage will hit its mark.

- Alex MacLaverty, MD, technology, Hotwire PR.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.