But I would go further and say that sharing extends to merging and trading services.
Sharing ideas is important. That is why Westminster City Council runs best practice days on comms that have attracted more than 150 delegates over the past year.
But our traded relationship with Richmond upon Thames has delivered tangible benefit - financial savings, better reputation scores and shared professional development, benefiting both authorities.
- Alex Aiken, director of comms and strategy, Westminster City Council.