Hot Tin Roof has been charged with promoting the Edinburgh pre-Incubator Scheme (EPIS) and explaining its role in helping Scottish Enterprise.
Hot Tin Roof director Sarah Lee said: 'Hot Tin Roof's heart lies in the fast-paced dynamic energy of the start-up sector, so to work with EPIS is a privilege.
'Supported by Scottish Enterprise, the programme is unique among UK universities and has a phenomenal track record of producing extraordinary new enterprises.'
The agency will profile two case studies - a carbon management consultancy called Carbon Masters and Interface3, a pioneering software firm that has developed an e-learning game that aims to revolutionise music education.