Ancoris, Google's primary partner in providing cloud computing and internet security to businesses, has appointed Jargon PR to launch its first UK PR campaign. The campaign, which is thought to be worth just under £100,000, will run for 12 months initially, and will focus on the technology trade and business media. Ancoris works with businesses to implement Gmail facilities, enabling staff to access their work email remotely.
Erlang Solutions, which promotes business take-up of web programming language, has called in Mi Liberty to handle European PR. Mi Liberty will also help raise the profile of Lysanda, a provider of technology to help drivers save costs on vehicle fuel, targeting the UK press and new media channels.
Altodigital has awarded its UK PR account to Spreckley Partners. On a six-month contract, Spreckley has been charged with raising awareness of the company, which is a supplier of hardware, software and IT consultancy to manufacturers including Sharp and HP.
Ioko has employed Johnson King to launch a PR drive.
The company implements platforms to host web apps on televisions. It created the Lovefilm app, which allows users to access Lovefilm's films on TV. The campaign will focus on engaging consumers with internet-connected TVs and encouraging broadcasters to adapt their offerings to fit the model.
Daniel Thwaites, the Lancashire-based brewer, has brought in digital PR agency Stage9 to handle social media for brands including Thwaites Wainwright, as well as a new range of ales to be launched in 2011. Elliott People will continue handling consumer and digital PR for Daniel Thwaites.