Diffusion PR has launched a film and entertainment practice, having won Gateway Films as its first retained client. It has recruited Laura Pettitt, from Freud Communications, as head of film and entertainment.
G4S Care and Justice Service, part of the global security group, has recruited Nicola Savage from Veolia Water UK and Tijs Broeke of Network Rail to head its PR and public affairs respectively.
Yell has picked Shine Communications to handle a consumer PR and social media outreach project in the New Year.
M:Communications ' international healthcare team has been hired to advise Life Healthcare, the South African private hospital operator, on global PR and IR activities.
House PR has signed up as a launch partner of a new competition agency, MCBX, which aims to promote brands via one-off prizes.
Showcase, the cinema chain with 21 locations across the UK, has asked Rave Communications to increase its profile.
Correction Premier Public Relations did not take part in the pitch process for Paramount Home Entertainment, as reported in last week's issue.