All in the name

Sainsbury's changed its logo for the first time in history this week - to promote the sale of Shrek Forever After on DVD and Blu-ray. Seven stores have featured the green 'S' since Monday to flag up an £8 offer on the latest film in the Shrek franchise.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.