DIARY: A story of DIY PR that definitely didn’t turn out to be a bodge job

Stirling University PR student Lindsay Mason, you may remember, made headlines with the story that it was cheaper to take her PR exams at Harvard rather than fork out the pounds 300 which the Gloucester and Cheltenham College of Higher Education initially said it would charge.

Stirling University PR student Lindsay Mason, you may remember,

made headlines with the story that it was cheaper to take her PR exams

at Harvard rather than fork out the pounds 300 which the Gloucester and

Cheltenham College of Higher Education initially said it would

charge.



No doubt others wondered why she studies PR when she has such a firm

grasp on the subject already, winning coverage in the national and

regional press, and appearing on TV.



Well despite working in PR and running her own consultancy, LMPR, for

three years, Lindsay, 42, never actually finished her first degree as

she was tempted away by a job in journalism.



’I want to get a PR degree, partly to finally get that first degree but

also to keep up to date, and underpin my practice with theory,’ she told

the Diary.



But how has the whole experience of being ’the story’ affected her view

of PR?



’I hated being photographed - I’ll have more sympathy in future,’ she

laughs. ’But it’s proven that PR works, and confirmed the power of a

good story.’



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