Stirling University PR student Lindsay Mason, you may remember,
made headlines with the story that it was cheaper to take her PR exams
at Harvard rather than fork out the pounds 300 which the Gloucester and
Cheltenham College of Higher Education initially said it would
No doubt others wondered why she studies PR when she has such a firm
grasp on the subject already, winning coverage in the national and
regional press, and appearing on TV.
Well despite working in PR and running her own consultancy, LMPR, for
three years, Lindsay, 42, never actually finished her first degree as
she was tempted away by a job in journalism.
’I want to get a PR degree, partly to finally get that first degree but
also to keep up to date, and underpin my practice with theory,’ she told
But how has the whole experience of being ’the story’ affected her view
’I hated being photographed - I’ll have more sympathy in future,’ she
laughs. ’But it’s proven that PR works, and confirmed the power of a