Active H2O2NEY, by Healing Honey International, is a new, ultra-pure, Chilean honey with antimicrobial properties said to be effective in fighting bugs such as MRSA and E.coli.
The product is being established after independent studies have demonstrated that the honey is highly effective against antibiotic-resistant organisms and killer hospital bugs including MRSA and salmonella.
Tonic won the account following a competitive pitch which involved at least three other unnamed agencies. The brief will be led by Scott Clark, Tonic Group CEO. The business will be the honey manufactures’ first foray into retained PR at it looks to create an entire new category for the well-known natural product.
As part of the brief, Tonic will work with the company around the UK launch of Active H2O2NEY, championing its role as part of a healthy lifestyle as well as raising awareness of the product's healing properties.
Clark said: ‘Active H2O2NEY is a natural product with some "supernatural" powers. It’s very exciting to see the groundbreaking research discoveries being made on Active H2O2NEY.’
The account is initially a retainer for the UK launch of Active H2O2NEY and will run through to the middle of next year.
The honeys, which are collected on the Rio San Pedro estate in the rain forest of southern Chile from native Quillay, Tineo and Ulmo trees, will be available at major high street retail outlets and through marketing agents such as Duerrs and Lifeplan Products.