The appointment, which follows a pitch process, is for consumer PR and social media outreach.
Yell corporate PR manager Demelza Fryer-Saxby confirmed Shine had been appointed but would not explain the brief.
The project does not affect the online directory’s relationship with any of its other agencies.
The news follows Yell’s appointment of Man Bites Dog for a B2B PR brief in August, which positioned Yell as a digital marketing expert to the small business community.
Yell corporate PR manager Demelza Fryer-Saxby confirmed Shine had been appointed but would not explain the brief.
The project does not affect the online directory’s relationship with any of its other agencies.
The news follows Yell’s appointment of Man Bites Dog for a B2B PR brief in August, which positioned Yell as a digital marketing expert to the small business community.
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