The Wireless Group has poached Paul Chantler from the Daily
Mail-owned Essex Radio Group, to oversee national station TalkSport and
its 16 local radio stations.
Chantler helped to launch and managed Essex Radio’s Vibe FM, the UK’s
most successful dance music station by market share. Before that he
launched dance music station Galaxy 101 in Bristol.
His experience in the dance radio market will be a boost to TalkSport’s
efforts to attract younger male listeners.
’It would make a lot of sense to target the 25- to 44-year-old age
group,’ said Chantler.
He added that he would be applying techniques used in music radio to get
people to listen longer to the talk format.
Chantler takes over part of his remit from Bill Ridley, who is programme
director for TalkSport. Ridley is moving to work on new, and as yet
undisclosed, projects within the Wireless Group. However Chantler’s
remit is wider than Ridley’s because he will oversee the local stations,
such as Scot FM and the Pulse in Bradford.
Chantler’s decision to move preceded the announcement last week that his
stations at the Daily Mail Group are being transferred to GWR, which
will now oversee their day-to-day management. The Daily Mail Group owns
a 26 per cent stake in GWR.