INTERNATIONAL: Bassi takes on Parisian PR role

PARIS: Veteran journalist Michel Bassi has been appointed as head of the City of Paris office of information and communication - the DGIC.

PARIS: Veteran journalist Michel Bassi has been appointed as head

of the City of Paris office of information and communication - the

DGIC.



He was hired last week by Paris mayor Jean Tiberi, to whom Bassi will

report. The city’s previous PR director, Jerome Peyrat, left the post

two months ago to become communications head for the Rassemblement pour

la Republique, the political movement close to President Jacques

Chiraq.



Bassi is a former journalist for French daily Le Figaro and the Agence

Centrale de Presse news agency. He also served as communications adviser

to former president Valery Giscard d’Estaing in the 1970s.



He joins from French public TV station SPF, where he was head of

television studios. Since he turns 65 next month, he cannot legally be

named director of the office, but Bassi has been officially named as Mr

Tiberi’s ’general delegate’ to the DGIC, which has an annual budget of

pounds 8.5million.



As the office will be used over the next year by Tiberi to promote his

renewed mayoral candidacy, two of his close associates, Laurence

Bensimon and Sylvie Depondt, have been named as associate

directors -’deleguees generales adjointes’ -of the DGIC.



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