Chartered surveyor Insignia Richard Ellis has appointed specialist
property PR consultancy Tamesis to handle its corporate account with
fees worth pounds 140,000.
The account was won following a competitive pitch involving The
Communication Group, GCI Focus and Burson-Marsteller.
Seven-year incumbent Financial Dynamics decided not to repitch for the
account and will hand over to Tamesis at the end of this month.
FD corporate managing director David Lloyd said: ’We have enjoyed an
excellent relationship with Insignia Richard Ellis, but we have decided
to stand down on commercial grounds.’
However a source told PR Week that FD resigned the account because it
was too labour intensive.
Tamesis will work on a purely corporate brief, repositioning Insignia
Richard Ellis throughout the UK and Europe, where it is planning to
Tamesis senior partner Tony Danaher will head the four-strong team,
reporting to Insignia Richard Ellis marketing director Stephen
Insignia Richard Ellis, formerly known as Richard Ellis, has an annual
turnover of pounds 65 million, nine offices in the UK and 850 employees
in the UK and Europe.
The company was rebranded as Insignia Richard Ellis in February
following its acquisition by the New York-based Insignia Group in 1998.
Last year, the company also merged with chartered surveyors St
Current Tamesis clients include Canary Wharf, Development Securities and
MIPIM, the property fair.