Edelman PR Worldwide has won the four-way pitch to handle PR for
the British Airways London Eye covering consumer marketing and public
The year-long contract has six-figure fees. The team will be headed on
the consumer side by Ash Coleman-Smith, managing director of consumer
marketing, Europe, while public affairs will be handled by Nick Archer,
divisional director at Edelman.
They will work closely with the in-house team and report to BA media
relations manager Kate Gay.
Coleman-Smith said Edelman would work to ’position the Eye as a national
icon, which adds to the richness of London’.
Like many of the capital’s millennium projects, the London Eye was
dogged by problems at the start. However, it has largely avoided the
criticism aimed at attractions such as the Dome, which appointed Edelman
earlier this year, and more recently the Millennium Bridge.