On-line recruitment agency Wideyes has hired Text 100, the UK’s
largest hi-tech PR agency, to reposition its brand.
Text 100 has been tasked with raising Wideyes’ profile compared to rival
on-line recruitment services Monster and Stepstone.
The account will be led by account director Donald Johnson, reporting to
Wideyes UK marketing manager Katie Wells.
Text 100, which already handles the company’s PR in France, won the
account following a two-way pitch with PR agency Grant Butler
Katie King of Text 100 said the campaign would be two-pronged, focusing
on issues management and thought leadership. The agency will also
provide ongoing consumer, corporate and business-to- business PR.