Wideyes recruits Text 100 to raise its brand profile

On-line recruitment agency Wideyes has hired Text 100, the UK’s largest hi-tech PR agency, to reposition its brand.

On-line recruitment agency Wideyes has hired Text 100, the UK’s

largest hi-tech PR agency, to reposition its brand.



Text 100 has been tasked with raising Wideyes’ profile compared to rival

on-line recruitment services Monster and Stepstone.



The account will be led by account director Donald Johnson, reporting to

Wideyes UK marketing manager Katie Wells.



Text 100, which already handles the company’s PR in France, won the

account following a two-way pitch with PR agency Grant Butler

Coomber.



Katie King of Text 100 said the campaign would be two-pronged, focusing

on issues management and thought leadership. The agency will also

provide ongoing consumer, corporate and business-to- business PR.



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