Yahoo, the world’s most visited web site, is looking to appoint an
agency on a consumer brief for the UK and Ireland.
The company is currently hearing pitches from an undisclosed number of
agencies for the brief. It will be the first time Yahoo has appointed an
agency on a retained brief. Rival search engines Lycos, Freeserve and
America Online all have UK agencies.
The move comes at a time of significant change within the company’s
overall marketing plans and it is also seeking to appoint a new
At present, Yahoo has a PR team for UK and Ireland of one in-house
person - PR manager Alison Fennah. She joined last October and has a
consumer remit. Corporate PR is handled by European corporate
communications manager Sue Jackson. Fennah reports to UK marketing
manager Catherine Taylor.
Earlier this month, Yahoo lost its European corporate communications
director Lynn Shepherd who joined PricewaterhouseCoopers as an associate
at the financial PR agency which it will set up in September (PR Week, 2
Shepherd has only been at Yahoo! for six months and her role is not to
be replaced. Instead, Jackson reports Jerry Glover, European Commercial
Previously, Yahoo! has used agencies, including Joe Public Relations and
Talk Loud, on projects.