Westminster Strategy in watching brief for tourism

The English Tourism Council and the British Tourist Authority have appointed Westminster Strategy to handle Parliamentary monitoring.

The English Tourism Council and the British Tourist Authority have

appointed Westminster Strategy to handle Parliamentary monitoring.



The organisations, which promote England to domestic tourists and

Britain abroad respectively, are appointing a Parliamentary monitoring

agency for the first time.



Ken Kelling, senior press officer at the ETC, said: ’It is a watching

brief more than anything. The remit is a very general one looking at

legislation and policy making across the whole of Government for

anything that affects tourism.’



Kelling said that Westminster Strategy had been appointed after a

competitive pitch but declined to name the other agencies involved or

how much the account is worth.



Among issues currently facing the organisations is the subject of rural

tourism. A consultation paper is currently out on the best ways to

develop tourism in the countryside.



Another current issue is the question of access for the disabled at

tourism centres and the whole issue of holidays for people with

disabilities.



The agency will be asked to look out for anything impacting these

issues.



The account will be handled by account manager Louisa Cross and director

David Robertson. They will report to Ken Kelling at the ETC and Bernard

Donoghue, head of government and corporate affairs at the BTA.



The Scottish and Welsh sister organisations of Westminster Strategy

already provide services to the Scottish and Welsh tourist boards - a

factor that Kelling said was also part of the reason why the agency had

been selected.



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