The DVD distributor is gearing up for a high-profile year selling blockbuster titles including Shrek 4, Jackass 3D and Captain America.
It has briefed consumer shop Eulogy to work alongside seven-year incumbent Shine Communications, after a five-way pitch that is also believed to have included Kazoo and Premier PR. Idea Generation is handling some additional project work.
Shine founder Rachel Bell said: 'The majority of film studios have adopted a roster to cope with the ebb and flow of film titles.'
With Paramount set to be the biggest studio in 2011 ... they have made the sound decision to do the same.'
