The beleaguered global oil firm has turned to Lord Bell's agency to help it move away from its image as purely an oil company, following the environmental havoc wreaked by the BP oil platform disaster in the Gulf of Mexico.
Chime Communications chairman Lord Bell would not provide details of the new account, but an industry source said the biofuels brief included issues management, corporate and social responsibility as well as analyst relations.
The news comes as BP's head of media Andrew Gowers leaves as part of an overhaul of BP's comms operations.
