The DVD distributor is gearing up for a high-profile year selling blockbuster titles including Shrek 4, Jackass 3D and Captain America.
It has briefed consumer shop Eulogy to work alongside seven-year incumbent Shine Communications, after a five-way pitch that is also believed to have included Kazoo. Idea Generation is handling some additional project work.
Shine founder Rachel Bell said: ‘The majority of film studios have adopted a roster to cope with the ebb and flow of film titles.’
