The takeover of Saatchi and Saatchi by Paris-based Publicis will
leave the French agency’s PR concerns unaffected.
Publicis Consultants, the agency’s PR arm which specialises in financial
and crisis communications, will continue to trade under its existing
name following its parent company’s pounds 1.2 billion takeover of the
UK’s most famous advertising house.
The Rowland Company - Saatchi and Saatchi’s PR subsidiary - was already
being broken up (PR Week, 26 May), with some parts being sold to Edelman
PR Worldwide. CEO Beverley Kaye, speaking at the IPR awards last week,
gave a coded reference to the changes, about which a formal announcement
is expected in the coming weeks.
The deal will make the new entity - with estimated revenues of almost
pounds 2 billion - the fifth largest marketing services company in the
world, after WPP, Omnicom, Interpublic and Havas.
Saatchi and Saatchi shareholders will own 30 per cent of the new
company, to be called Publicis Groupe.
The merger will see Bob Seelert, chairman of Saatchis join the
supervisory board of Publicis, while his colleague Kevin Roberts,
Saatchis’ CEO, will join its management board. Saatchis’ corporate
affairs director Wendy Smyth is to leave on completion of the deal.