Takeover won’t affect Publicis PR autonomy

The takeover of Saatchi and Saatchi by Paris-based Publicis will leave the French agency’s PR concerns unaffected.

The takeover of Saatchi and Saatchi by Paris-based Publicis will

leave the French agency’s PR concerns unaffected.



Publicis Consultants, the agency’s PR arm which specialises in financial

and crisis communications, will continue to trade under its existing

name following its parent company’s pounds 1.2 billion takeover of the

UK’s most famous advertising house.



The Rowland Company - Saatchi and Saatchi’s PR subsidiary - was already

being broken up (PR Week, 26 May), with some parts being sold to Edelman

PR Worldwide. CEO Beverley Kaye, speaking at the IPR awards last week,

gave a coded reference to the changes, about which a formal announcement

is expected in the coming weeks.



The deal will make the new entity - with estimated revenues of almost

pounds 2 billion - the fifth largest marketing services company in the

world, after WPP, Omnicom, Interpublic and Havas.



Saatchi and Saatchi shareholders will own 30 per cent of the new

company, to be called Publicis Groupe.



The merger will see Bob Seelert, chairman of Saatchis join the

supervisory board of Publicis, while his colleague Kevin Roberts,

Saatchis’ CEO, will join its management board. Saatchis’ corporate

affairs director Wendy Smyth is to leave on completion of the deal.



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