Ludgate Communications, the financial and public affairs agency,
will cease to exist as a separate brand is to merge with Golin/Harris,
its fellow Allied Communications Group agency. The brand will now be
known as Golin/Harris Ludgate in London, while in New York the Ludgate
brand will cease to exist altogether.
In a related development, four senior staff from Ludgate’s public
affairs division are leaving the company following a failed management
They are managing director Stephen Lock, who is now on six months
gardening leave; deputy managing director Richard Elsen and
Ludgate/Weber Group Europe finance director Sunil Sharma, both serving
six month’s notice; and Iain Anderson, divisional director of public
affairs, who will leave in August.
Lock revealed that the four plan to launch a public affairs and crisis
management consultancy, with a focus on litigation PR, in November.
According to Robin Hepburn, CEO of Ludgate, Golin/Harris, which has a
strong financial offering in North America but not Europe, had
approached the company about the merger.
Peter Sanguinetti, formerly director of corporate affairs at British
Gas, takes over as MD in the interim. Ludgate CEO Robin Hepburn
described him as ’a capable pair of hands, steadying the team’.
Sanguinetti said he would work at Ludgate full time for the next three
months, and then ’see what happens’.