Ludgate yields to Golin/Harris merger offer

Ludgate Communications, the financial and public affairs agency, will cease to exist as a separate brand is to merge with Golin/Harris, its fellow Allied Communications Group agency. The brand will now be known as Golin/Harris Ludgate in London, while in New York the Ludgate brand will cease to exist altogether.

Ludgate Communications, the financial and public affairs agency,

will cease to exist as a separate brand is to merge with Golin/Harris,

its fellow Allied Communications Group agency. The brand will now be

known as Golin/Harris Ludgate in London, while in New York the Ludgate

brand will cease to exist altogether.



In a related development, four senior staff from Ludgate’s public

affairs division are leaving the company following a failed management

buyout.



They are managing director Stephen Lock, who is now on six months

gardening leave; deputy managing director Richard Elsen and

Ludgate/Weber Group Europe finance director Sunil Sharma, both serving

six month’s notice; and Iain Anderson, divisional director of public

affairs, who will leave in August.



Lock revealed that the four plan to launch a public affairs and crisis

management consultancy, with a focus on litigation PR, in November.



According to Robin Hepburn, CEO of Ludgate, Golin/Harris, which has a

strong financial offering in North America but not Europe, had

approached the company about the merger.



Peter Sanguinetti, formerly director of corporate affairs at British

Gas, takes over as MD in the interim. Ludgate CEO Robin Hepburn

described him as ’a capable pair of hands, steadying the team’.

Sanguinetti said he would work at Ludgate full time for the next three

months, and then ’see what happens’.



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