The global carrier is expected to initiate an agency search as early as next week, after it was revealed that Fleishman-Hillard will be ending the current £1.5m contract in March 2011.
The four territories of Europe, Asia Pacific, Africa and the Middle East could be covered by between one and four agencies.
Currently BA does not use an agency in the UK. BA US currently works with Agnes Huff Communications Group on the West Coast, as well as Weber Shandwick on crisis. BA uses Fleishman-Hillard in all other international regions.
In an email sent by Fleishman Hillard regional president for UK, Africa and the Middle East Kevin Bell to BA’s affiliate network of agencies on Friday, Bell said that the separation is amicable and is ‘a result of market changes and developments over the life of the contract’.
Bell goes on to say that finding an agency in every single 58 markets might not be possible for BA by the time the contract is finished, and some of Fleishman-Hillard’s markets may be asked to extend their services for an additional two months in case BA hasn’t found a ‘satisfactory solution’ by the end of March.
Fleishman-Hillard has worked on the brief since October 2009.