MEDIA: Johnson moves to UK to steer B

Attic Futura has recruited Gina Johnson as editorial director of young women’s magazine B.

Attic Futura has recruited Gina Johnson as editorial director of

young women’s magazine B.

She replaces Lorraine Butler, who left to join the Sunday Times at the

end of August.

Johnson was previously editorial director of B in Australia, where she

also oversaw Girlfriend and was publisher of new projects for


She will be leading a 19-strong team, including deputy editor Victoria

White, who has been acting as interim editor since Butler’s


Johnson joined Attic Futura’s parent company Pacific Publications in

1997 as publisher, and added the title of editorial director of B and

Girlfriend in January this year. She was instrumental in the launch of B

in Australia, and was previously editor of Cleo Australia and founding

editor of Singapore Cleo, as well as deputy editor of Dolly from 1992 to


B was launched two years ago to target the young women’s market of

16- to 24-year-olds. Its main competitor is Company magazine, which is

currently the market leader in the sector.

Johnson is not expected to make any major changes to the magazine, but

has been charged with building on its circulation figures to make the

title the market leader. Sales have reached 235,941 copies every month,

making it the fastest growing young women’s magazine.

’B truly reflects the lifestyles of young women across the world, who

are pretty much interested in the same sort of things at this age,’ said


She will report to Neil Raaschou, MD of Attic Futura. ’Gina’s experience

in publishing, editorial direction and management makes her the ideal

person to continue B’s rise to the top,’ he said.

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