Attic Futura has recruited Gina Johnson as editorial director of
young women’s magazine B.
She replaces Lorraine Butler, who left to join the Sunday Times at the
end of August.
Johnson was previously editorial director of B in Australia, where she
also oversaw Girlfriend and was publisher of new projects for
She will be leading a 19-strong team, including deputy editor Victoria
White, who has been acting as interim editor since Butler’s
Johnson joined Attic Futura’s parent company Pacific Publications in
1997 as publisher, and added the title of editorial director of B and
Girlfriend in January this year. She was instrumental in the launch of B
in Australia, and was previously editor of Cleo Australia and founding
editor of Singapore Cleo, as well as deputy editor of Dolly from 1992 to
B was launched two years ago to target the young women’s market of
16- to 24-year-olds. Its main competitor is Company magazine, which is
currently the market leader in the sector.
Johnson is not expected to make any major changes to the magazine, but
has been charged with building on its circulation figures to make the
title the market leader. Sales have reached 235,941 copies every month,
making it the fastest growing young women’s magazine.
’B truly reflects the lifestyles of young women across the world, who
are pretty much interested in the same sort of things at this age,’ said
She will report to Neil Raaschou, MD of Attic Futura. ’Gina’s experience
in publishing, editorial direction and management makes her the ideal
person to continue B’s rise to the top,’ he said.