GWR has unveiled the details of Europe’s first three commercial
digital radio stations, which will begin broadcasting from 15
November.
Core sets out to challenge Radio 1 as a youth channel with a clear focus
on current music and trends, and GWR is developing a range of
programming to cover lifestyle, fashion and music. Core is specifically
targeted at a female biased audience of students and first time workers
who currently listen to Radio 1, Kiss, Galaxay and pirate stations.
The Mix, which will be available exclusively through Sky Digital, will
include music from the 1980s and 1990s, with programmes such as Late
Night Love, which will examine relationships, health and sex issues, and
Saturday Night Live, hosted by Mel Everett and Rob Smith, which will
include events, fashion, films and competitions.
Planet Rock will target the more mature listener, with a playlist from
the 1960s to 1980s, and while music led initially, will also develop
programming for the listeners.
The three 24-hour stations will be broadcast on the Digital One
multiplex, which includes simulcasts of Classic FM, Talk Radio and
Virgin, and will also be available via the internet. GWR has struck a
deal with Sky Digital to carry the stations, along with a package of its
analogue stations, and is looking for partners in cable television.
