BORDER LINES: HAMBURG - Trium picks MMK for consumer PR

Trium, Mitsubishi’s European mobile phone brand, has appointed MMK to handle its German consumer PR. The work was awarded after an informal pitch from three agencies. According to Ole Mueggenburg, a senior PR consultant at MMK, the work will consist of media relations and events. The Trium brand was announced earlier this year after Mitsubishi found its branding was viewed as too Japanese. The first products were launched last month with a pounds 20 million marketing campaign.