BORDER LINES: NEW YORK - Soho PR launches US operation

London agency Soho PR has launched a US operation to offer publishing PR. Both markets are experiencing cross-fertilisation with UK men’s magazine FHM launching in the US, while US teenage girls’ title Jump is about to kick off in the UK. The idea is the brainchild of Soho MD Anita Strymowicz, ex-publicist at Emap Metro, whose UK clients include Channel 4, The Guardian and Miller Freeman. Her aim is to launch with UK clients in the US before eventually picking up local US business. A head for the New York office will be announced in the forthcoming weeks.