BORDER LINES: SINGAPORE - IPRS introduces accreditation

The Institute of Public Relations in Singapore (IPRS) is to become the first professional PR body in Asia to introduce accreditation to its members in February next year. The stamp of approval will be aimed at consultant and senior consultant level members who will be required to take an examination every two years, based on models used by the Institute in Australia, the UK and US. IPRS president Gregory Tan said the 11-member board took the initiative to raise industry standards to international levels as a result of globalisation.