MIAMI: Weber Public Relations has created a division to target US
Hispanics.
GrupoLink will create national communications programmes for this
increasingly affluent and numerous sector of US society. Weber’s
chairman Bruce Rubin, said: ’Hispanics will be the largest minority
group in the US within a couple of years and it is critical that we
communicate effectively with them.’
The division will be headed by Weber vice-president Etienne
Hernandez-Medina and run out of Weber’s Miami office. It will also
co-ordinate client activities with Hispanic marketing experts throughout
the agency’s global network.
The division, which will communicate in Spanish, has a staff of 12,
mostly recruited internally, and plans expansion.
The agency already has estimated annual fees of pounds 625,000 from
clients targeting this market, which include Mexican media conglomerate
Editorial Televisa.
