MIAMI: Weber Public Relations has created a division to target US
GrupoLink will create national communications programmes for this
increasingly affluent and numerous sector of US society. Weber’s
chairman Bruce Rubin, said: ’Hispanics will be the largest minority
group in the US within a couple of years and it is critical that we
communicate effectively with them.’
The division will be headed by Weber vice-president Etienne
Hernandez-Medina and run out of Weber’s Miami office. It will also
co-ordinate client activities with Hispanic marketing experts throughout
the agency’s global network.
The division, which will communicate in Spanish, has a staff of 12,
mostly recruited internally, and plans expansion.
The agency already has estimated annual fees of pounds 625,000 from
clients targeting this market, which include Mexican media conglomerate