PUBLIC SECTOR: BTI appoints head of communications

Leigh Jackson has been appointed head of communications at British Trade International (BTI), the new body responsible for UK international trade development and promotion. Jackson’s first job will be to appoint a PR agency on a project basis to support the launch of BTI at the end of the year. Jackson joins from the BBC, where she was head of communication planning and will report to chief executive Sir David Wright. Jackson plans to bring in team of nine to areas such as PR strategy and planning, publicity, public affairs and internal communications.

by DAVID MCCORMACK And REBECCA FLASS

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