DJ Jamie Theakston

Consumer agency Henry’s House has been hired to promote TV presenter and DJ Jamie Theakston to a more mature audience. The agency is talking to editors about running articles on why Theakston is choosing to remain at the BBC at a time when other big names are leaving. As well as being a Radio 1 DJ, he is the main presenter on Top of the Pops and will be one of three anchors at the Millennium Dome for the BBC’s New Year’s Eve broadcast. Henry’s House also aims to refocus Theakston’s charity work.

by DAVID MCCORMACK

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