Consumer agency Henry’s House has been hired to promote TV
presenter and DJ Jamie Theakston to a more mature audience. The agency
is talking to editors about running articles on why Theakston is
choosing to remain at the BBC at a time when other big names are
leaving. As well as being a Radio 1 DJ, he is the main presenter on Top
of the Pops and will be one of three anchors at the Millennium Dome for
the BBC’s New Year’s Eve broadcast. Henry’s House also aims to refocus
Theakston’s charity work.
