The charity's recently appointed CEO Mark Flannagan hopes to invest in the organisation's comms strategy, working with the agency to devise clear national PR campaigns around fundraising activity and to promote its annual parliamentary reception.
Flannagan joined four months ago from his role as director of policy and comms at the Royal College of General Practitioners.
Further digital initiatives, which will launch in the spring, were yet to be finalised as PRWeek went to press. In the long term, the agency has been charged with handling comms around the charity's patient-to-patient network, to allow those with the illness to make contact with other sufferers.
Since 2003, Trinity PR, which specialises in not-for-profit PR, has worked on a number of ad hoc projects with Beating Bowel Cancer, including awareness campaigns and the launch of education materials. But the new contract marks the first time the agency has been appointed to handle all the comms for the charity on an ongoing basis.
Bowel cancer is the second biggest cancer killer in the UK, affecting about 38,500 people each year.
Flannagan said: 'There's never been a better media environment in which to talk about the key issues relating to the prevention, diagnosis and treatment of bowel cancer.'