Healthcare: The Week in Healthcare

Red Consultancy expands

The Red Consultancy has expanded its specialist health team with two new hires. Natalie Lewis joins from Reynolds Mackenzie as an account director and will focus on oncology, urology, skincare and diabetes. Claire Nicholson joins from Virgo as a senior account executive and will be supporting arthritis, diabetes and oncology.

FD Sante will handle PR and media around Men's Health Week 2011. The specialist healthcare agency won the pro bono brief following a ten-way pitch. Next year's theme, Get a Man Online, is aimed at encouraging men to access health information through their phones and the internet.

PENTAX LIFE CARE, one of the leading providers of endoscopy equipment to the NHS and private hospitals across the UK, has brought in Merchant Healthcare Marketing to handle offand online marketing and comms. Merchant has been charged with raising awareness of the company and its portfolio of endoscopy products in the UK.

Entice Communications, the health, fitness, beauty and lifestyle agency, has been appointed by Curves, the women-only fitness franchise, to manage national campaigns and consumer press activity.­ For breaking healthcare news, check prweek.com/uk/healthcare

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