PR professionals across industry choosing in-house roles over agencies

Agencies are said to be struggling to recruit top talent, as PROs increasingly chase in-house roles during the economic downturn.

Seeing change: Leembruggen
Seeing change: Leembruggen

One financial agency told PRWeek that it had been unable to attract the calibre of applicants required for an account director role, largely due to candidates stating their preference for in-house roles.

Specialist PR recruitment agencies noted that account director posts were traditionally difficult to fill, but that increasingly candidates were expressing preference for in-house jobs across the whole spectrum of the industry.

The Works recruitment managing partner Sarah Leembruggen said she had seen the balance of interest in jobs change from about 50/50 to 90/10 in favour of in-house.

She noted that candidates had recently expressed opinions that in-house positions offered individuals more ability to control their hours and workload, given the over-servicing that has become prevalent in the agency world.

However, Ros Kindersley, MD of JFL Search & Selection, said many candidates who had stayed in their jobs during the recession were now 'relishing the prospect of a role at more entrepreneurial agencies'.

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