Guinness has drawn up a longlist of agencies to compete in the
long-expected review of its strategic UK trade and consumer PR.
According to Jonathan Miller, global corporate and brand manager for
Guinness, ten agencies have been asked to submit their credentials.
He said, ’We are looking for an agency in the medium to long term to
conduct strategic brand consumer campaigns and with a background in that
type of area. Experience of the drinks sector would be an advantage, but
we are looking for a whole raft of attributes.’
The list is believed to include The Red Consultancy, Guinness’s PR
agency for the past three years, Lexis PR, Nexus Choat and Beer
Lindsey Sexton, who joins Guinness next month from Nexus Choat to head
its UK PR (PR Week, 8 October), will be involved in the selection.
According to Miller, after viewing the proposals of the ten agencies
involved, a short list of four will be drawn up to pitch on a specific
brief. An appointment is expected by the end of the year.
The winner will be faced with the task of implementing a campaign
devised by Guinness to help it win an increased share of the drinks
market, by capitalising on product initiatives such as the launch this
month of draft in a bottle.