Asset management firm Artemis hires Lansons amid takeover reports

US asset management firm Artemis has switched PR advĀ­isers as media reports link it to a takeover of troubled fund manager Gartmore.

Independence regained this year: Artemis
Independence regained this year: Artemis

Artemis Investment Management has handed a ret­ained PR brief to Lansons Communications after securing its own future following a turbulent few years.

The investment firm was embroiled in uncertainty, given that it was majority-owned by ABN Amro – the Dutch bank at the centre of a disastrous takeover by Royal Bank of Scotland. Benelux bank Fortis was then forced to take over ownership, but put Artemis up for sale when it came under financial pressure and was broken up in 2008.

This year Artemis has teamed up with Affiliated Managers Group, which has enabled its founding partners to buy back control.

Ross Leckie, Artemis director of comms, said: ‘We reg­ained our independence earlier this year and became a partnership in October. So a fresh approach to our comms was fitting.’

Media reports on Monday linked Artemis with a reverse takeover of under-pressure fund manager Gartmore. The UK-listed firm, advised by M:Communications, floated earlier this year but has seen its share price plunge following star fund manger Roger Guy’s resignation from the group.

Artemis previously retained Broadgate Mainland for comms support, having used Main­-land before it merged with Broadgate in October 2009.

Lansons won a three-way pitch for the business in a process that was understood to have included the previous incumbent. The agency will start work in the New Year, with board director Henrietta Guthrie leading the account and reporting to Leckie.

Lansons will focus on supporting Artemis in the retail and institutional media; and provide general support to its in-house marketing and comms team.

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