Diane VandenBurg, who departs her role of director of marketing at
Countrywide Porter Novelli at the end of July, is launching her new
consultancy in September.
VandenBurg 2, as it is known, will advise business clients on their
partnerships with the arts, from theatre and music, to photography and
painting and anything else in between.
A long-time lover of the arts, VandenBurg volunteered with sponsorship
organisation Arts and Business three years ago. It paired her with the
London Sinfonietta, the contemporary classical music ensemble, which
recruited her to its council as a marketing adviser.
At her first meeting, she laid eyes on principal viola player Paul
Silverthorne, who wasted no time in inviting her to one of his
She says: ’The sight of him in tails, and in the company of the London
Symphony Orchestra and Andre Previn was too magical a combination to
resist.’ The couple were married a year later.
Obviously when it comes to advising clients on ’partnerships’ with the
arts, VandenBurg now has the key to more than just the business side.